Why High Desert Summit Exists
Our Mission
Our mission is to strengthen the automotive aftermarket by bringing dealers and manufacturers together in an environment built for learning, experience, relationships, and growth.
High Desert Summit was created to move beyond the traditional trade-show model — giving dealers the opportunity to truly understand the products they sell, experience them in the real world, learn directly from the people who make them, and gain practical business knowledge they can take home and put to work.
We believe stronger dealers create stronger brands, and stronger relationships create a stronger industry. By removing the booth walls and bringing people together through education, hands-on experiences, shared adventures, and genuine conversation, our goal is to help businesses sell with knowledge instead of price, compete with confidence, and build relationships that continue long after the event ends.
We aren't building another industry event.
We're building a better way for the industry to grow together.
Event Registration
Register for the event and book your on-site lodging — reserve your spot on the 636 acres today.
Attending Brands
Click through to see every brand confirmed for the 2027 Summit — and who's training dealers on the property.
FAQs
Got a quick question? The FAQs page answers the things we hear most — training, lodging, and what to expect.