Breaking Down The Numbers

 

Dealer Immersion Experience

High Desert Summit

May 27–29, 2027
Not Another Trade Show.

High Desert Summit was created to solve a growing problem in the aftermarket: dealers are expected to confidently recommend, install, and sell products they may never have touched, tested, or fully understood. The result is weaker product positioning, lower confidence, and sales conversations driven by price instead of value.

What Dealers Want Most

Dealers are expected to confidently sell products they may never have touched, tested, installed, or fully understood.

Lower Dealer Confidence
More Price-Driven Sales
Weak Manufacturer Relationships
Missed Opportunities
85.7%
Want Direct Manufacturer Training
71.4%
Want Hands-On Product Interaction
57.1%
Want Product Installation Demonstrations
57.1%
Want Help Learning How To Better Sell Products
50.0%
Want Direct Access To Manufacturer Teams
50.0%
Want New Product Launches
50.0%
Want Marketing & Ecommerce Education

What Dealers Told Us

We surveyed aftermarket businesses across our network and asked a simple question: What is missing from today’s industry events?

Missing From Events

78.6%
Real Training
78.6%
Better Product Education
78.6%
Meaningful Interaction
64.3%
Hands-On Experience
57.1%
Time With Manufacturers

Markets Served

78.6%
Truck
64.3%
Jeep
57.1%
Diesel
57.1%
Bronco
57.1%
Overland
57.1%
Rock Crawling
42.9%
UTV / Toyota / Towing
35.7%
Performance Street
21.4%
Fleet
100%
Said This Event Would Provide Value To Their Business

Brand ROI & Measurable Engagement

Unlike traditional events where brands hope the right people stop by their booth, High Desert Summit is structured around measurable interaction.

  • NFC / RFID Attendee Tracking
  • Scheduled Dealer Training Sessions
  • Direct Engagement With Installers, Retailers, And Decision Makers
  • Participation Reporting For Brands

The ASAP Network Advantage

9,200+
Dealer & Reseller Accounts

High Desert Summit is backed by ASAP Network and its dealer ecosystem. Participating brands are not starting from zero.

  • Direct Retailer & Installer Relationships
  • Ecommerce Business Connections
  • Brand-Specific Dealer Outreach Campaigns
  • Dealer Education & Engagement Infrastructure

How High Desert Summit Is Different

Product Training In The Morning. Real-World Experience In The Afternoon.
636
Private Acres
A real-world New Mexico testing environment built for product experience, vehicle rides, and hands-on education.
01
Manufacturer Training
Structured brand-led sessions designed to turn dealers into stronger product educators and sellers.
02
Hands-On Product Demos
Dealers see, touch, install, ride, and understand the products they are expected to sell.
03
Business Growth Education
Ecommerce, marketing, sales positioning, and business development education built around the aftermarket dealer.
04
Relationship Building
Evening networking and direct access to manufacturer teams in a setting designed for real conversations.

Dealers will not leave carrying brochures. They will leave with knowledge, confidence, relationships, and a deeper understanding of the brands they represent.

Inaugural Brand Opportunity

The brands that participate in the inaugural High Desert Summit will help shape the next evolution of dealer education and manufacturer engagement within the aftermarket.

As dealers increasingly seek product knowledge, confidence, and direct manufacturer interaction, participating brands will be positioned at the forefront of that movement.

Space Will Remain Intentionally Limited To Protect The Quality Of Interaction
The Future Belongs To The Brands That Invest In Dealer Confidence.
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